Guide to a Great Social Media Video

We are all on our phones, watching Instagram, Facebook, TikTok and YouTube videos. It's one of the most important ways to share our information and build support. 

If you have a few moments, consider making a video for the Yes on 5A campaign! 

Here are a few tips to make a great video. If you are:

ONE PERSON: Shoot vertically. Aim for 30 to 45 secs.

TWO OR MORE PEOPLE: Shoot horizontally. Aim for 30 to 60 secs.

  • Open with a student need, opportunity or impact that gives people a reason to keep watching.

  • Then say your name, role and school or program so viewers know why your perspective matters.

  • Make one main point. A short, specific story is stronger than a long list of facts.

  • Show the impact. Explain what students could gain if the measure passes.

  • End with one clear request: Vote yes on 5A!

You do not need a polished performance. Speak in your own words and keep your tone natural.

Send the original file

  • Do not text the video or post it before sending. 
  • Text messages and some apps reduce video quality.

Upload link: https://www.dropbox.com/request/lu97cvlmd5jillnesyue

Questions? Contact: InvestinDCSD@gmail.com

How to film it 

One speaker: VERTICAL | 9:16 

  • Hold the phone upright. 
  • Frame from mid-chest to just above the head. 
  • Look at the camera lens. 
  • Stand in the center of the frame. 

Two or more speakers: LANDSCAPE | 16:9 

  • Turn the phone sideways. 
  • Place the group close together in one row or a shallow arc. 
  • Leave a little space on both sides of the group.

Light and sound

  • Face a window or soft light. Do not stand with a bright window behind you.

  • Choose a quiet room. Turn off fans, music and loud equipment.

  • Keep the phone 3 to 6 feet from the speaker. Move closer if the room echoes.

  • Record a 10-second test. Listen with headphones before recording the full message.

Before you press record

  • Wear solid colors when possible. Avoid small stripes and distracting patterns. In 2024, everyone wore purple shirts with the campaign logo.

  • Use a clean background connected to your work, but remove student names and private information.

  • Practice once or twice. Avoid reading a script..

  • Leave a couple seconds of silence before speaking and after the final line.

Sample Video Scripts

30- TO 45-SECOND SCRIPT

“[OPEN WITH ONE STUDENT NEED, OPPORTUNITY OR IMPACT].

I’m [NAME], and I’m a [ROLE] at [SCHOOL OR PROGRAM].

The 2026 mill levy override would help by [CLEAR STUDENT OR SCHOOL IMPACT].

“When your ballot arrives, please join me in voting yes on 5A to invest in Douglas County students.”

Use this as a guide. It should sound like you, not like you are reading a statement.



CTE-FOCUSED SCRIPT

“Every student should have the opportunity to build skills that can lead to a career.

I’m [NAME], and I teach [CTE AREA] at [SCHOOL OR PROGRAM]. I see how career and technical education helps students gain experience, earn credentials and prepare for what comes next.

The 2026 MLO would help more students access these opportunities by investing in CTE staffing and pathways, industry certifications, apprenticeships and middle school programs.

Please join me in voting yes on 5A so more Douglas County students can prepare for what comes next.”

Choose the parts that connect to your program. Do not try to fit every CTE investment into one video.


TEACHER SCRIPT

“Students need strong teachers and meaningful opportunities to succeed.

I’m [NAME], and I teach [GRADE OR SUBJECT] at [SCHOOL]. I see every day how teachers and school programs shape students’ futures.

The 2026 MLO would support more competitive pay and student opportunities across Douglas County schools.

Please join me in voting yes on 5A.”



PRINCIPAL SCRIPT

“Students do their best when they have strong teachers, safe schools and programs that help them find their path.

I’m [NAME], principal of [SCHOOL], and I see the impact of those investments every day.

The 2026 MLO would invest in those priorities, including career and technical education, student programming and staff retention.

Look for your ballot in the mail and vote yes on 5A to support Douglas County students, teachers and schools.”


Group landscape video template

30- TO 60-SECOND GROUP SCRIPT

Speaker 1: “[OPEN WITH ONE STUDENT NEED, OPPORTUNITY OR IMPACT].”

Speaker 2: “We’re [NAMES OR ROLES] from [SCHOOL OR PROGRAM], and we see this need every day.”

Speaker 3: “The 2026 MLO would help by [ONE OR TWO SPECIFIC INVESTMENTS AND THEIR IMPACT].”

Speaker 4 or the full group: “Join us in voting yes on 5A to invest in Douglas County students.”

Keep each person’s line short.


Example hooks

  • “Too many students are waiting for access to career and technical education programs.”
  • “Students should be able to graduate with skills that can lead directly to a career.”
  • “Keeping experienced teachers in Douglas County benefits every student.”
  • “Strong schools help students prepare for college, careers and life.”
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